Abingdon School development campaign
January 25, 2019
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Website and prospectuses for Wychwood School

Project details
The challenge
Wychwood is an independent school with some truly unique characteristics; the personalised approach it can offer girls' due to its small size, and the amazing opportunities to enhance their education thanks to its location in the heart of Oxford. The existing school website did not bring these benefits to life, or differentiate the school effectively from its competitors, so this was our main aim in re-designing the school's website.

Key aims
- Convey unique characteristics
- Simplify the user experience
- Create a more immediate impact

Our approach
A range of new features and ideas were implemented to help achieve the aims of the website. These included a homepage video with narrative running through it, an interactive map, 'Wychwood Live' social media integration, 'Wychwood Spirit' section to get across some of the unique aspects of the school, full-screen imagery, and a refreshed colour pallet featuring Oxford blue. Content throughout was carefully designed and refined to present a professional and consistent message.

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Deliverables
- Website Design
- Video and Motion Design
- Information Architecture Design
- Digital Design
- Branding