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Stowe School needed a striking campaign to inspire the school community to get involved in a major fundraising project: an ambitious, state-of-the-art science facility. Science at Stowe is hands-on and exciting – full of bangs, pops and bad smells. Stowe were looking for a creative execution to reflect this and energise the school community to get involved in the project.
‘Bang’ was used as the theme for the campaign. The explosive visuals brought the campaign to life both through animation in digital media and a pop-up brochure in print format (shown above). The core element of the campaign was a direct mail shot to the entire school community. This was supported by web and email communications.