How many people actually read the alumni publications that land on their doormats? Creating communications that are targeted toward the intended audience may seem like an obvious requirement but it doesn’t always happen. When St Helen’s Northwood decided it was time to revamp their alumnae magazine they wanted to be sure it would actually be read.
‘Profile' sits comfortably on the coffee table alongside the Sunday magazine supplements, and that was our aim. Attention-grabbing imagery, refined styling and careful use of the vibrant colour palette creates a sophisticated feel. Combined with the quality editorial and interesting, themed articles, the magazine achieves its aims.