The existing Abingdon school prospectus had evolved into an overflowing pack of diverse booklets and inserts that did not communicate a clear or persuasive message to recipients. Our main challenge was to create a compact, orderly pack that contained all necessary information along with a clear brand proposition.
- Bring clarity and structure to the school's prospectus pack
- Create a clear proposition for the school
- Communicate key points of difference in interesting ways
- Make receiving the prospectus a memorable experience for parents
The new prospectus pack combines multiple sections into individual booklets to tell a powerful and cohesive story. Refreshed branding was developed and applied across all key communication tools and a new advertising campaign was created building on the messaging and proposition developed for the prospectus.