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Prospectus, brand development and advertising for Abingdon School

Project details
The challenge
The existing Abingdon School prospectus had evolved into an overflowing pack of diverse booklets and inserts that did not communicate a clear or persuasive message to recipients. Our main challenge was to create a new prospectus with a clear brand proposition in a compact, orderly pack containing all necessary information. We also took the opportunity to develop the school’s brand to make it more distinctive.

Key aims
- Bring clarity and structure to the school's prospectus pack
- Develop the school’s brand
- Create a clear proposition for the school
- Communicate key points of difference in interesting ways
- Make receiving the prospectus a memorable experience for parents

Our approach
The new prospectus pack combines multiple sections into individual booklets to tell a powerful and compelling story. Bold and distinctive branding was developed and applied across all key communication tools, and a new advertising campaign and updated website created a distinctive, different brand and cohesive journey.

Deliverables
- Brand development
- Print Design
- Digital Design
- Advertising
- Large Format