Our brief was to deliver an eye-catching campaign to educate clinicians on the advantages of the inflatable cuff of LMA laryngeal masks over competitors’ gel filled devices. The creative needed to be novel and distinctive to stand out from the crowd in a competitive market place
The campaign uses a wide range of media for different touchpoints which can be utilised by local marketing teams across the globe: from leave-behind packs for personal selling, to giveaways and graphics for events. The bold imagery and colours help the campaign gain attention, especially at congresses where many companies are competing for the delegates’ attention. Digital media is also used extensively throughout the campaign, including a microsite, videos, HTML emails and interactive iPad sales aid.
Multiple Language Versions