Medical device marketing campaign
March 5, 2016
Alumnae magazine
March 5, 2016
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Medical device branding and marketing





The challenge

TriCare™ was a new brand in the international pen needle market for medical device manufacturer, Owen Mumford. A brand style was needed that communicated the quality of the product and was fresh and distinguishable in a crowded market place. The brand then needed to be rolled out globally.

Our approach

After research of the market place, a modern, clean, vibrant brand was developed in response to the creative brief. The branding was implemented across packaging and device labelling for all product sizes. Marketing collateral was developed and translated into multiple language versions, including a microsite, leaflets and advertising.

Deliverables
Advertising
Branding
Illustration
Print Design
Multiple Language Versions
Packaging
Web Design
Photography


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