TriCare™ was a new brand in the international pen needle market for medical device manufacturer, Owen Mumford. A brand style was needed that communicated the quality of the product and was fresh and distinguishable in a crowded market place. The brand then needed to be rolled out globally.
After research of the market place, a modern, clean, vibrant brand was developed in response to the creative brief. The branding was implemented across packaging and device labelling for all product sizes. Marketing collateral was developed and translated into multiple language versions, including a microsite, leaflets and advertising.
Multiple Language Versions