Revitalising a girls’ school prospectus and branding
February 2, 2018
Brand development for a software and technology company
May 14, 2017
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Prospectus pack and advertising








The challenge

The existing Abingdon school prospectus had evolved into an overflowing pack of diverse booklets and inserts that did not communicate a clear or persuasive message to recipients. Our main challenge was to create a compact, orderly pack that contained all necessary information along with a clear brand proposition.

Key aims

  • Bring clarity and structure to the school's prospectus pack
  • Create a clear proposition for the school
  • Communicate key points of difference in interesting ways
  • Make receiving the prospectus a memorable experience for parents

Our approach

The new prospectus pack combines multiple sections into individual booklets to tell a powerful and cohesive story. Refreshed branding was developed and applied across all key communication tools and a new advertising campaign was created building on the messaging and proposition developed for the prospectus.

Deliverables
Branding
Print Design
Digital Design
Advertising
Large Format

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