At The World Congress of Anaesthesiologists 2016 in Hong Kong, Teleflex wanted to run a joint promotional campaign between two of their brands that are not normally promoted together. Our challenge was to find a link between the brands that would resinate with the target audience and a creative execution that would get them noticed at a busy congress.
Our strategy (in brief)
During our research an interesting link started to emerge between the product brands: they are both vital tools for clinicians to have by their side in difficult situations; whether that be securing the airway or 'getting a line in'. This got us thinking… as passionate as we are about these products, they are not the heroes of the story – that’s the anesthetists – but we are by their side when the going gets tough: “Supporting the superheroes of anesthesia”