Swets is the world’s leading subscription services company, with offices in over 20 countries serving over 1.8 million subscriptions in 160 countries.

We have been working with Swets for over 20 years.

In autumn 2006 we were engaged by a new management team from the head office in Holland, to create an international branding for their service – SwetsWise.

Apart from a few initial creative meetings in Holland, the whole project has been handled remotely by us.

We have been responsible for:

•	The creation of the SwetsWise logo and its worldwide implementation
•	The creation of a new global positioning statement; ‘the world’s becoming SwetsWise’ to work alongside the logo
•	A new ‘funkier’ corporate styling applied to all of the SwetsWise worldwide collateral, developed from Swets’ existing corporate colours
•	The design and styling of a new Swets, SwetsWise and Royal Swets & Zeitlinger web site, built by a Dutch web development company

Our client emailed:
“Frankfurt was another fine example of the great co-operation between mccdesign and Swets, and how you have assisted in giving such a vibrancy to our branding.”

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